it was all a dream.

doozy is the dreamchild of Sydney Swans lads: Will Hayward (+ his bro Harry Hayward) and Ollie Florent in partnership with award-winning brand agency Richards Rose. Swans crowd favourite, Isaac Heeney has also recently joined the team. 

The idea isn’t to save the world with doozy. The noble cause is pretty simple - make a drink for people to kick back and have a laugh with mates. We don’t need to complicate the ritual of mateship, we just want to remind people of it. 

‘We’re all sick of beer. We wanted to create a low-carb drink option that still tasted great. One that the whole crew could get around, whether it’s for a party or a chilled Sunday session.’

Will Hayward

doozy co-founder and AFL Sydney Swans Player  

‘doozy reminds us to not take life too seriously and that often the best moments amongst friends are the imperfect ones that we talk about for years to come…go on have a doozy.’

Digby Richards

doozy co-founder and CEO, Richards Rose